Between 2023 and 2026, the objective was to increase revenue through a structured growth strategy while creating the foundations required for sustainable long-term growth.
As the business evolved, the focus expanded beyond customer acquisition to include retention, increasing customer value and building a growth model less dependent on a single acquisition channel.
When the partnership began, approximately 85–90% of revenue was attributed to a single paid acquisition channel.
The objective was to create a more balanced growth structure capable of improving customer retention, increasing average order value and reducing dependency on a single revenue source.
Throughout the partnership, multiple initiatives were implemented across acquisition, retention and business infrastructure, including:
- Paid Media strategy across Google Ads and Meta Ads
- Audience development and optimisation
- Improved tracking and attribution
- Cart recovery systems
- Email Marketing infrastructure
- New e-commerce website
- Physical retail expansion
- Increased social media presence
- Operational reporting and revenue visibility
The focus evolved from acquisition alone towards sustainable business growth.
Growth did not come from a single initiative.
It was the result of integrating acquisition, retention, customer value and operational visibility into a connected growth system.
As each component improved, the business became increasingly resilient, predictable and less dependent on a single acquisition channel.