More Quality. More Visibility. Better Opportunities.

The company operates in the Industrial B2B sector, supporting construction, logistics and industrial operations through specialised services and equipment rental.

Lead quality was inconsistent and there was limited visibility over what happened after the initial enquiry entered the business.

The objective was to create a more structured acquisition, qualification and commercial follow-up system.

Lead generation activity was producing inconsistent results.

A significant proportion of enquiries lacked clear purchasing intent, visibility across the commercial pipeline was limited and there was no structured process capable of measuring the real impact of marketing investment.

The objective was to improve lead quality while increasing visibility across the entire commercial funnel.

Throughout the partnership, initiatives were implemented across acquisition, tracking and commercial operations, including:

• Google Ads restructuring
• Keyword optimisation
• Negative keyword expansion
• New landing pages
• Tracking and attribution improvements
• Call tracking integration
• Shared CRM between marketing and sales
• Lead reporting and commercial follow-up

The focus was on connecting acquisition, qualification and commercial follow-up into a single decision-making system.

The improvement in results did not come solely from generating leads.

It came from the ability to track, qualify and measure opportunities throughout the entire commercial process.

When acquisition, tracking and commercial follow-up operate as a unified system, it becomes easier to identify what generates real value for the business and make decisions with greater confidence.